Visual Contrast
What are ways directors can contrast in a film?
- Tone
- Production Design
- Blocking
- Directing The Camera
-Colour
What is contrasted In Spike Jonze's ad?
In Spike Jonze's ad involving the homepod, he contrasts the lighting, tone, colour, production design and blocking in the ad.
Why did he contrast these things?
At the start of the ad, it is dark with minimal lighting and raining giving a sombre and depressing vibe to the audience. The character is confined and the camera angles suggest she is cramped and weak. Actors and including herself are dressed in dull colours. However, as she arrives home and communicates with the homepod the lighting brightens and she reveals a white shirt. The tone changes to give off a happy vibe. Camera angles change to display she is now free to move and enjoy herself.
In short, he contrasted lighting, blocking, colour, tone and production design to show that a homepod can turn depressing day to a jovial one.
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